Bringing legal fluff down to Earth.

Client

Haast Law

Project

Logo Development and Logo Animation

Too often, the legal world is gated behind technical jargon and aristocratic nonsense that doesn't make a whole lot of sense to your typical Kiwi. Haast Law is a tech startup that aims to make legal access affordable and accessible. A friendly face to bring all that law stuff down to Earth.

The challenge

How do you make legal stuff friendly? The use of soft curves and calming colours help foster this vision of making legal access easy and clear. The logo was designed to be dynamic, adapting its expressions to relate to users. It can be appear surprised or sad, but, most of the time, at ease and happy to help.

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